DESIGN. BUILD. Sell.
Instead of marketing and selling to your audience, what if you used *world-class experiences* to surprise, delight, and wow them into trusting and recognizing your expertise – and turned that into million dollar results?
This right here is the ultimate flex.
It’s the biggest advantage you can create for your expert-based brand.
Instead of marketing and selling to your audience, what if you used *world-class experiences* to surprise, delight, and wow them into trusting and recognizing your expertise – and turned that into million dollar results?
This right here is the ultimate flex.
It’s the biggest advantage you can create for your expert-based brand.
WHETHER YOU ARE . . .
Whether you’re doing online events (virtual webinars, multi-day challenges, promotional livestreams, digital summits) OR offline events (workshops, seminars, conferences), imagine developing marketing and sales campaigns that could:
MAKE . . .
Make you the undisputed leader in your niche without it feeling like you’re trying too hard to prove something…
HAVE . . .
Have real ROI instead of the paltry 1-3% results from basic online marketing and sales strategies that only (and sometimes) work for people who spend $$$$$ on paid advertising…
DEVELOP . . .
Develop a platform that is actually aligned with your vision, values and brand, that your audience and clients rave about and more importantly, get results from…
TAP . . .
Tap into that part of you that wants to be recognized as a bonafide expert in your field, by doing what you do best: teaching, guiding, mentoring, coaching, consulting – instead of becoming someone who has to master marketing and sales in order to get paid to do what you already know?
ENTICE . . .
Entice and enroll clients effortlessly into your programs, packages and courses with integrity, without resorting to marketing that doesn’t feel like you or using click-baity schemes or making any potential client feel guilty if they don’t buy from you to hit your goals.
BUILD . . .
Build something beautiful, professional, remarkable and legendary that people will be talking about for years, freely sharing with others how your offer transformed their lives instead of you having to chase down every single client (it’s called a scalable SYSTEM)…
MAKE . . .
Make at least 6-figures in 3-5 days predictably, guaranteed or we get you there until you do? That’s right, boo – this baby is GUARANTEED to work
The Live Event and Speaking Industry (online and offline combined) is a
$1.1 TrillionDollar INDUSTRY.
(Imagine you only need .0001% of that to make a milli. And that means the opportunity is wide open for many people to play and participate in that level of prosperity).
for leveling the playing field!
And now that the adoption of online events has become mainstream because of the events during 2020, doing BOTH is a winning, leveraged solution every serious expert who wants to build a successful business needs to employ.
We totally get why you’ve been stuck in this online marketing confusion machine – but…
GREAT NEWS:
There’s an easier way to make big money and big impact and get to doing what you really want to do, which is help people with your great work.
Over A Decade …
After being in the online business world for over a decade and consulting and coaching the top performers to break their million dollar ceiling, I have seen ALL the reasons most people are still striving yet not hitting their first 100K breakthrough on their way to the million+ mark.
The truth is – you’ve been guided to do things that take the LONGEST to get the results you want. Let’s change that mess and turn it into meaningful money worthy of your effort.
Let’s Acknowledge
Let’s acknowledge what might be getting in the way of you applying this proven system into your online and offline events:
You’ve been led to believe building your expert-based business using online marketing and social media is the easiest path to grow and scale yet you’ve experienced the exact opposite and you have no idea what’s not working
You’ve heard or believe that live events are too expensive and aren’t something you can afford to pay off profitably
You’re actually getting pretty good results in your online marketing efforts - but have hit a plateau and don’t know which profit lever is the right one to pull next
You’ve been doing it (mostly) on your own because you have no idea who to hire to help you pull this off
You’re naturally shy or introverted or think you have to be performative in order to attract the right people and sell - so you choose automated funnels as your path, thinking that will help you hide out and still make a lot of money #ouch
You thought this method was reserved for the “bigger players”, the “big speakers”, the “big brands” and that it’s something in the far-off future, but not right now
You think that offline events are “old-fashioned” or don’t work - that’s the exact opposite of what’s true! In fact, they convert better and almost always more than a digital one. And post 2020, if you’re not doing things live and/or in person, you are moving backwards instead of being the brand people choose now and the future.
You thought it’s too expensive or you’re not ready to work with Jen Kem and the Master Brand Team (this is a popular one we get)
I want you to know something we understand very well from being in the trenches every day with impact makers just like you:
While all the above concerns are very real and challenging, they are not reasons to despair or worry, because there is a solution available that will simply scale your expert-based business better than anything you’ve ever tried.
Let’s dispel all the myths out there right now, so you can start doing things right right now:
MYTH #1:
“Digital marketing and building an online business can be scaled through automation and funnels –
I just don’t know why my efforts aren’t giving me those results like that XYZ influencer.”
Reality
Some automation, like having a basic, working email marketing system, consistent social and engagement online, and having a team to help you with some of these things are exactly that – BASIC. You should already have these as defaults in your online business. But these things don’t scale you fast – they take a lot of cash, make you feel like you owe favors to affiliates and even daily 3x or more posting to get (hopefully) good results.
The best way to scale is to have a working offer and get in front of an audience in what we call a “belly-to-belly” way. Mixing your digital efforts with analog high-touch experiences makes you enroll people faster and with more ease, period.
MYTH #2:
“Live events are too expensive and are
only for vanity not profits”
Reality
Yes this is actually true – because you think that the most important thing is getting a hotel, event planner, and what pens to order with your logo on it. You also think that your first couple events have to be fancy and visually “next level” for people to come and buy your high-ticket offer from you.
This is not the first place to start, and it’s why so much wasted money is washed down the drain and makes your nervous system activate into fear mode leading up to an event – which affects your mood, your confidence and your sales results.
With our proven system, you will create a beautiful, magnetic, professional and exciting online or offline event that does all the work for you, so you not only show up in your power, it’s profitable AF because your conversion rate in the room will exceed 30% or more (in fact, most of our clients do 50-75% conversion – 30% is the floor). Compared to online marketing efforts without our system, which you get maybe 10% sales conversion on a good campaign.
MYTH #3:
“I’m introverted / shy / don’t like to be performative – and I can’t make a live event online or offline work for me without feeling inauthentic or freeze up”
Reality
Did you know that the majority of successful people actually identify as more introverted or shy? Being those things has nothing to do with your ability to design, create and build a brand experience that YOUR audience needs, wants and adores.
In fact, this system works perfectly for you because our founder, Jen Kem, is introverted too! Yet she is seen as the leader of leaders, the one secret sauce consultant the top brands call to advise in their biggest moves and train their teams, and speaks on stages where this same system has been the top source of our 8-figures in revenue the past 3 years (and helped us get there when we were just starting the Master Brand Institute). We call this being “Values Driven” instead of just Results Driven.
One of the most basic needs of humans is to feel like we have purpose and that we belong. Creating this experience for your audience models for them that they belong and that your purpose can help them with theirs.
AUTHENTICITY.
We are solving all the mental struggles that come with basic online marketing and creating a seamless sales experience to create multi-six and seven figure paydays without being overly rah-rah or having to deliver a level of saccharine that you can’t stomach when you’re serving up your offers in an authentic way.
For the first time, we’re opening this opportunity to get these guaranteed results instead of what was only available by private invitation.
INTRODUCING:
Proven. Guaranteed.
The proven, guaranteed event system for experts, coaches, consultants, speakers and authors who want to sell high-ticket offers online or offline and build their brands and platforms with impact and integrity at the same time.
You’ll learn and take clear action on:
Creating an executable plan to make 6-figures in 3-5 days using the Million Dollar Business Model
Developing a high-ticket offer that your event attendees turned buyers recognize as something they absolutely need
Refining your signature framework and signature prescription to clearly communicate how it helps your event attendees turned buyers get the results they desire
Tell the right brand stories that provide a bridge to your customer to choose the solution you put in front of them.
Create a highly-experiential live event online or offline that shows off your brand’s potency and care
Curate the right logistics, content, agenda and swag that make you make more money
Lead a team of high performers who are clear on the vision you want to execute and fully understand their roles to make that happen
An entire cadence and choreography plan that infuses your events with an irresistible experience and increases your brand equity in your market
The entire marketing and sales strategy, structure and systems to execute your Million Dollar Experience seamlessly.
How to use the Million Dollar Experience to scale your expert-based business to the next level every time you implement a new event online or offline (so the returns keep coming)
The Agenda.
DAY 1: MILLION DOLLAR EXPERIENCE STRATEGY
DAY 2: MILLION DOLLAR EXPERIENCE MARKETING
DAY 3: MILLION DOLLAR EXPERIENCE ENROLLMENT & SCALE
Oh, by the way …
Bonuses
We haven’t even mentioned the bonuses we’re giving to you to 10X the results you get from Million Dollar Experience, but just knowing you’ll get everything above you’re probably ready already.
WHAT MAKES Million Dollar EXPERIENCE DIFFERENT (AND BETTER) THAN ANYTHING YOU’VE EVER APPLIED IN YOUR EXPERT-BASED BUSINESS?
OUR GOLD-CLAD GUARANTEE
Unlike other programs or courses that teach you how to lead an event or make bigger sales at one, Million Dollar Experience is the only holistic, end-to-end and proven system used by leaders online and offline that is guaranteed to get you results, or we’ll work together until you do.
THE WHOLE PACKAGE, NOTHING IS LEFT OUT
When you invest in Million Dollar Experience, you won’t need to invest in anything else except exactly what your custom blueprint tells you to – that way you don’t spend precious time, energy and money figuring things out and instead feel confident and held along the entire process.
REAL RECEIPTS, IMPACT AND BACKED BY BEST PRACTICE
Besides the real receipts of our client leaders (check them out on this page), the reason Million Dollar Experience works is because of the next-level framework we’ve developed that is uniquely ours, battle-tested in the real world, and backed by psychology, application, custom advice and best of all, life-changing results for our clients and their companies.
YOUR LEADERSHIP IS READY TO BE SEEN, FELT & TRUSTED IN A BIGGER WAY
The truth is – by using this system, your entire business will be upleveled – from your strategy, to your team and hiring, to your craft and creative expression of your vision to the world. It’s that potent. It’s the ultimate future-proof way to make your expert-based brand unstoppable and you can’t help but become a better Leader, CEO and Visionary.
Ask Rachel Rodgers CEO of Hello7 and best-selling author of We Should All Be Millionaires, whose entire team has gone through the Million Dollar Experience Model:
Eight Figure Business
After Working With Jen…
“After working with Jen, I’m a different person. I’m a different leader. I am somebody who has the ability to build a 10 million business. Before I had the skillset to get to 2 million before I came into this. I had the leadership and ability to build a 2 million business. I did not have the ability to build a 10 million business and I knew this about myself. I’m humble enough to know that. [Being here] my leadership has leveled up and I didn’t have to become a different person What was modeled showed me how to do this by being the exact person that I am by leveling up my own personal leadership, even how I lead my team. Here I became the person who can lead an eight figure business.“
Rachel Rodgers, CEO, HelloSeven
OUR PROPRIETARY PROCESS
Paired
WITH YOUR CUSTOM BLUEPRINT
Here is the framework you’ll learn, apply, implement and reap the rewards from:
The 4 systems that power the Million Dollar Business Model are super-clear, super-charged catalysts to move your brand from hidden figure to well-known expert in your field.
Unlike other programs that help you market and sell your offers online or offline, MILLION DOLLAR EXPERIENCE is a model you’ll turn to again and again to create predictable revenue, enhance your reputation and increase your recognition now and leave a legacy of impact behind you.
Investing in
means you will have:
A future-proof, pandemic-proof, recession-proof business model, specifically for anyone who has an expert-based business and revenue stream
A predictable income model you can depend on
30% minimum in sales conversions for your offers (and probably more)
Being known for world-class experiences that your audience and clients rave about
Peace of mind in knowing what to do, how to do it and most importantly who to hire to help do it
Next-level leadership training you wouldn’t be able to get from other programs that say they teach this but only give you the content without the context
Become a confident CEO and expert of your craft, and build a cash-flow positive company
Making millions while helping the right people with your important work
Being seen as THE expert in your field
The media and other influencers recognizing your contributions and invite you to more opportunities because they see you’re a trusted brand in the market
More time to create better experiences and results for your clients - and more fun doing it too because you’re in your genius zone
Which ultimately means...you’ll have more FREEDOM and AUTONOMY to design a life that feels aligned with the business you created in the first place. If we can’t feel joy in our business, what’s the point?
JUMPSTART …
MILLION DOLLAR EXPERIENCE will dramatically reduce wasted time, energy and money, jumpstart your expert-based brand to an upleveled stage of growth and quickly help you get more cash flow and confidence (to the tune of hundreds of thousands+++) so that you’re done spinning your digital wheels and instead making your offers work for you and your clients in a way that feels joyful, generous and worthy of you.
Here’s Exactly How
works…
STRATEGY
- Experience Design
- Story Banking
- Offer Clarity
- USE Case Modeling
- Dream Client Journey
- Messaging Clarity
- Event Styles
- Event Theming and Brand Experience
- Campaign Plan
- Strategic Production Plan
- Digital Experience
- Livestream Hosting
- P&L Power Plan Deliverable: Strategic Campaign Brief
SALES
- Offer Invitation & Event Marketing
- Comprehensive Marketing Plan
- Visual Branding
- Email, Social, Paid Traffic & Digital Assets
- Launch Calendar
- Self-Liquidating Offer
- Agenda & Zones
- Sticky Pre-Sales Plan (Brand Experience)
- Deliverable: Custom Marketing Plan
- Stage Sales Plan
- Virtual or In-Person Sales
- Sales before and during Events
- Deliverable: Custom Sales Structure
SCALE
- Money Math & Metrics
- Sales after the Event
- Unicorn Team
- Million Dollar Experience Operations Training
- Team Roles & Responsibilities
- Seamless Logistics
- Leveraging Momentum for Next Event
- Updated P&L Power Plan
- Sticky Post-Sales Plan (Offer Anticipation)
- Deliverable: Leave-No-Cash-Behind Scale Plan
Within 6 months of joining Million Dollar Experience, you will deliver your own world-class experience and build it along with us. If you don’t make back the investment in the program and make a profit in your event using this system, we’ll work with you for free until you do.
BASICALLY IN 6 MONTHS –
Basically in 6 months – you’ll build something that will make you potentially 6-figures in 3-5 days when you execute this system.
Case Studies
Maya Elious, CEO at Built To Impact
First 6-figure event in 3 days, led to 2nd live event and fastest way to leverage other brand launches
Doubled $$$
Neeta Bhushan and Ajit Nawalkha, CEOs at Global GRIT
First live event in new brand launch – $120K in sales in 3 days
$120,000
Jen Gottlieb and Chris Winfield, Founders of Super Connector Media
Over $5M in sales using the Million Dollar Experience system which has led to countless experts getting publicity and connections #rippleeffect
$5 Million
Nicole Walters, CEO & Founder of Inherit Learning Company
A million dollar event in 3 days that supported her community coming together and predictable revenue while she was filming a new TV show, getting a book deal, and supportive of her already successful online efforts
Million $$$ Event
Mariah Coz, CEO of Mariah Coz
Six Figure Event
WANT A MILLION DOLLAR BUSINESS BOOST? THEN CHECK OUT THESE VALUABLE QUICK ACTION BONUSES…
Let me let you in on a little pet peeve our team has with online marketing in general…the superfluous use of BONUSES to make people buy that aren’t useful to the actual program you’re investing in.
So we don’t do that here.
If we give you a bonus, you can bet your top dollar that it directly enhances, amplifies, makes better and makes you more money in partnership with the Million Dollar Experience.
Bonus #1
The Sponsorship Blueprint
The Sponsorship Blueprint
Sponsorship is a revenue stream that pairs perfectly with online and offline event experiences. Even if you’re not the most well-known expert in the field yet, companies have sponsorship dollars they want to give to those that have audiences they want to get in front of. Imagine if Chase Small Business or American Express wanted to pay you to put on your event! This is applicable whether it’s digital or analog. (Value: $997)
Bonus #2
The Guest Speaker Blueprint
The Guest Speaker Blueprint
Want to have keynote or guest speakers besides you at your event? This is something our clients want but most of them aren’t approaching it in the most win-win way possible. This bonus helps you identify the best speakers for your unique experience that’s mutually beneficial without colliding with your marketing and sales goals, and increases your social capital and network. Includes speaker invitation copy, how to snap this into your Scale system as part of the Million Dollar Business Model, and a template of a speaker agreement we use in our own million dollar events. (Value $497)
Bonus #3
Super Sticky Live Engagement 2.0
In the Million Dollar Experience, we cover your engagement plan in the Strategy system – but how to live event producers bring it to the next level? There are engagement upgrades you can do to keep your audience on their toes and heart fully in the experience with you. In this bonus, you’ll learn what considerations and questions to ask and answer to give your event that engagement edge you want and make it super sticky to support the sales of your offer. (Value: $497)
Bonus #4
The Perfect Pitch Deck
The Perfect Pitch Deck
We’re not bragging or anything…but our coaching and construction of pitches online and offline are LEGENDARY. We have one of the highest close rates ethically from the front of the room, a statistic we proudly defend through our confidence in the Million Dollar Experience program. This bonus alone is the worth the price of admission as it’s the pitch deck that our founder, Jen Kem, has used to get 107% sales conversions when she invites people to enroll. That’s not a typo – the pitch is so powerful that at one of our events, clients called their friends to purchase even though they weren’t at the event at all! We have never shared this with anyone, and it’s pretty much priceless because we could do an intensive just around this. (Value: $9,997)
Meet Your
Mentor:
Jennifer “Jen” Kem – CEO of Master Brand Institute and #1 Business Advisor to CEOs, Executives and their Teams
Forbes has dubbed her as one of their “Top Brand Futurists”, Entrepreneur Magazine calls her a “Branding Genius” and CNN and CNBC has said she’s the “Go-To Expert in Building Brands and Businesses”, Jennifer “Jen” Kem is the one that top business leaders, online influencers, mainstream celebrities and expert-based entrepreneurs have on speed dial when they want to move the cash and impact needle in their business.
With a decade of experience in Fortune 100 brand strategy (which is what real entrepreneurs use to model their own brand success) and a decade more being the founder of 3 multi-million businesses of her own – retail, consulting and education – she melds her intuitive edge of “smelling the money” in your business + your expertise and experience told through rich and deep stories. Then we create experiences that wow your audience in a way that helps you develop trust, reputation and being the chosen brand in your niche and recognized by the media and influencers as an expert source.
Through Jen’s programs and experiences, her company has helped thousands of start-up entrepreneurs to seasoned business owners to c-suite executives launch their programs online and offline using The Master Brand Method® , The Confidently Online Success Map, and in the Million Dollar Business Model™ .
Her company, Master Brand Institute, is the premiere consulting campus for leaders who want to do it the Values-Driven™ Way and is staffed with certified coaches and consultants whose mission is to simplify the way experts do business online and offline, period.
I am so excited about the Million Dollar Experience ripple effect you’ll have on the world,
Million Dollar Experience is perfect for you if you are….
An experienced expert in your field and want to be recognized as the go-to brand to your audience and the media without having to manufacture your authority to get there
A serious entrepreneur who wants to create a future-proof online business using offline events and experiences that create high-integrity, high-ticket offers to work with you in your programs
An ambitious leader who is excited and willing to do the work because you identify as values-driven and is wanting to become a more experienced leader of a high-performing team
The type of founder that understands the value of your time and energy above all else, and invests in what helps them preserve and protect those 2 most important resources - you hire and work with the best in their field of expertise, and that’s why you’re interested in Million Dollar Experience
Wanting to create more leverage, higher engagement and have real relationships with your audience
Committed to the long game even when you have big short game money wins using this system
Sick of seeing others who have less experience than you get the recognition you know is also possible and available for you if you just knew the right ingredients and steps to get there
Wanting to build a holistic, joyful business that serves from the heart of how you and your company helps people
Million Dollar EXPERIENCE
isn’t for you if:
Deep down you don’t believe that your expertise or experience can really help other people so you don’t need Million Dollar Experience
You are skeptical that this program creates these results even with our gold-clad guarantee and the overwhelming receipts of our top clients who have invested in this program
You like to learn but don’t like to implement. Our success rate is so high with this program we protect that statistic like it’s our baby, so when you join we ask that you do the work so it can work for you. The program only works in the real world, not sitting in your minds or in our learning modules.
Are committed to confusion or are jaded from past experiences online. We embrace a curious, new learner mindset even though we know we’re working with high performers, there’s nothing to prove, hide, or defend here.
We’re choosy with the energetic environment on our campus - that doesn’t mean we’re exclusive, we’re actually inclusive and have zero tolerance for bullies, know-it-alls and those whose values aren’t aligned with ours. We don’t have to make everyone rich and recognized - in fact, we take our ability to do that very seriously. Basically, if you’re a good human, you’re welcome to join.
OUR 100%
Risk-Free, Gold-Clad
GUARANTEE
NO CHANGES?
Some of you might be wondering, “What if I buy/enroll/join and see no change whatsoever?”
Here’s why that’s probably not going to happen. If you use the system as prescribed using your custom offer and experience, the chance of losing money on this program is not going to happen.
And, we’ll put the 2 most important resources on the line to back up this promise: our time and energy.
If 6 months from joining the program, you implement what we teach you, and for some odd reason you don’t make back your investment + make a profit on your first event using the Million Dollar Experience system, we’ll work with you for free until you do.
This is way better than a money-back guarantee because it means you are serious about getting those values-driven results and you just need further guidance and tweaking to make it work. Our system has our most wanted intellectual property in it, because it’s the best and we’re confident it will make you 10x or more over the lifetime of your use of it.
Our success rate is so good with the system that this is the least risky online program you’ve ever invested in.
FREQUENTLY ASKED QUESTIONS
What are the logistics to attend this training?
How long does it take for me to see results?
What’s an “expert-based online business?”
I’ve taken {insert big name course here}. Do I really need the Million Dollar Experience?
Is this a membership or subscription program?
Do I already need to have a web site and/or social media profiles set up?
Does this program work for newer entrepreneurs?
What if I have a product-based or e-commerce business?
Will this work for me if I’m already making 6-figures or more in my business?
Is this program only for coaches?
Will this work if I have a brick and mortar business?
How much time should I expect to commit to putting on my event?
Will I have access to the replays of this training?
Do I have to be tech-savvy to succeed in this program?
More Case Studies
Selena Soo, Founder of Impacting Millions
$1.2M in her first multi-day virtual event
$1.2M
Stefan Georgi & Justin Goff, Founders of Copy & Funnel Accelerator
Over $2.5M over 12 months using the Million Dollar Experience system
Over $2.5M over 12 months
Melissa Pharr, CEO of WealthWorks
A multi-six figure event where she could speak and serve her audience at the next level
A multi-six figure event
Kathy Gougenhour, CEO Expert VA Training
$380,000 virtual event
WHY JOINING
Million Dollar EXPERIENCE
NOW IS YOUR BEST CHOICE
If you are seeing this page, it means that you have access to our limited time offer of our Quick Action bonuses, which besides being $12,785 in real value, they are major revenue boosters to the core Million Dollar Business Model curriculum.
As a reminder of what you receive, but only if you apply to join us now:
Bonus #1
The Sponsorship Blueprint
(Value $997)
Bonus #2
The Guest Speaker Blueprint
(Value $497)
Bonus #3
Super Sticky Live Engagement 2.0
(Value $497)
Bonus #4
The Perfect Pitch Deck
(Value: $9,997)
Wait, there’s more…
1:1 with our Program Concierge
1:1 with our Program Concierge
You also receive 1:1 program onboarding with our Million Dollar Experience Concierge instead of being part of a larger group in the orientation phase. Our current clients say this is a gamechanger. Limited to 20 new clients per quarter.
We need your expertise SO BADLY right now.
In a world where some of the our most genius ideas and helpers (I’m looking at you) are sitting on the sidelines, waiting for that “chance” to jump into the game, or are overwhelmed with all of the things an online expert business has you doing, or your online marketing and sales results aren’t performing as well as you’d like them to…
I’m here to tell you:
The game is yours. It’s no one else’s – and in Million Dollar Experience, you get to design, align and implement it YOUR way with a proven model and best practice to hold you along the way.
I want you to feel like you’ve made your life your business now.
I want you to shock yourself good when you discover how much you get done when you work on only the important things.
I want you to taste the full truth of autonomy and freedom – and to get acknowledged for your gifts, talents, skills and experience as a well-paid expert.
I want you to design a life that’s values-driven, and leave a legacy now – not in some far-off future.